Saw it myself this morning and I was pretty impressed. From the initial takeoff to the return landing, it was text book flawless.
I understand that the price of a seat on VG is currently quoted at around $250K for initial participants when they're approved and actually start selling passenger seats. By the time that happens the price could change a lot. Whatever that price is, Branson will never recover his investment in VG over the past 14 years and I don't think he ever intended to. To him, I think it's the individual accomplishment of conquering the challenge.
Now, if you want to go big, I understand the price to catch a hop with Jeff Bezos on the initial launch of his Blue Origin space craft is/was $28M. For the ultimate experience, at $55M, you can catch a ride on one of Elon Musk's Space X flights to the ISS.