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I know the Lumberjack brand version has good reviews, I have seen a couple of videos on the PitBoss brand and they say the flavor is like charcoal thin blue smoke. I'm thinking of picking up some of the $9 bags at Wally World to try as the Lumberjacks are $15 near me. I have about a 1/3 of a pallet of LJ competition blend and some friutwood blend, but have not tried any brand of the charcoal flavor yet.
My son brought me a bag for his birthday bbq next Sunday. I'll write it up after I try them. There were 2 reviews on Walmart's web site, one positive and one negative.
I bought a bag last week and waited for my new heat sensor to show-up. Loaded the hopper and the PB for an hour on high to clear the auger and threw some store bought sausages on at 225 for 45 minutes, IT 160*. Tasted like they came off a charcoal grill. Just a different way to achieve a taste you want.
I ran a few bags of LJ char-hickory pellets. More me personally, they left a little something weird in the taste. Hard to explain, smoke had a spiced note in smell which obviously left something in the food I didn't care for.
I didn't notice any noticeable difference consumption.
Your mileage may vary.
I'd recommend a couple bags of it before you start stacking pallets of the stuff.