I for one would be interested in the ads, esp. if it gives us good places to go for new and different Q items, seasonings, equipment, etc.; we all may find out it's a 'good' thing instead of having to look off-site for all the good doo-dads and stuff we all use! Plus, the advertisers are looking for 'hits' on their ads; the more hits the more they pay Jeff to advertise, so by frequenting the ads as much as possible you're actually supporting the site to a greater extent! The term 'profit' is no longer a dirty word and the more we can support an income stream into the site, the more security we have that it will be around for a long, long time! (I'm sure 'profit' has been out of the picture so far.. but such changes will help lessen the reverse - "LOSS"! lol!)