I tried to watch it as I too am interested in the idea but I can't take the product placement stuff.
I know, it's unreasonable but I just won't watch another commercial as long as I live, IF I can avoid it.
With all that melted lard.... I'd love to see what the leftover ribs looked like after a night in the fridge.
That said, I took a competition cooking class about 10 years ago and the Pitmaster cooked various racks of spares to demonstrate flavor.... all were typical competition ribs except the last set which was seasoned with only garlic salt and black pepper and basted with warm lard. They were some of the best ribs I've had.
Now, if anyone is going to invest in a $2 brick of Snow Cap and do the lard rib wrap experiment like the video...., save a little for basting on chicken. I put it in tin foil cups to keep it warm, and it does wonders for the skin.