Now I have heard the debates on Dukes, Hellman's and Miracle Whip (never tried MW). I have never been able to find Dukes here in the NE. Then in a PA Walmart I found some and had to get it. Used it a few minutes ago in some egg salad and.......This stuff is gross, kind of tastes like dirt. I am not sure I can even try it again. What is the appeal to you loyal fans?