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Brats and Buns

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homebeerbrewer

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I’ve had this question for years, but never got a good answer. Why do the big companies that make brats (Johnsonville, looking at you) package them with five brats, when most companies that make buns package six buns?

I actually called the toll free number on Johnsonville’s brat package to ask that question. The girl that I spoke to didn’t have the answer. lol
 
That makes sense. I was wondering if the brat makers were in cahoots with the bun makers. To get an equal amount of brats to buns, you’d have to buy 6 packages of brats, and 5 packages of buns. In my opinion, not the best way to upsell. But they didn’t ask me.
 
I’ve had this question for years, but never got a good answer. Why do the big companies that make brats (Johnsonville, looking at you) package them with five brats, when most companies that make buns package six buns?

I actually called the toll free number on Johnsonville’s brat package to ask that question. The girl that I spoke to didn’t have the answer. lol.
This is the age-old mismatch of hot dog packages and bun packages. A decades-old dilemma for the consumer. I wondered about that back in the 1950's.
 
I’ve had this question for years, but never got a good answer. Why do the big companies that make brats (Johnsonville, looking at you) package them with five brats, when most companies that make buns package six buns?

I actually called the toll free number on Johnsonville’s brat package to ask that question. The girl that I spoke to didn’t have the answer. lol
Combination of 4 things:
1 Manufacturing costs per unit. Their bottom line. ( Do they make a decent profit ?)
2 Unit size: What will sell VS what not ? , be very surprised what sells better !? Smaller Vs Larger ?
3 Price point can vary : Depending on what the consumer wants? ( Cheap or High end ?)
4 Corp. decisions which are mandated into the Market, weather they make sense or not !?
I experienced all of the above during the 30 Yrs selling to retail grocery.
Even a huge influx among the 40 mile Shore tourist base, demographics played a huge part.
I had both low end and high end markets in 2 areas, Ironically they had both !

IMO: I would reduced the unit size minimal, make the PKG a 2 PK.
Result: Have a choice to have too much or not enough!? LOL .
Seriously, they price would be lower, also possibly having 2 units sealed separately, as Kielbasa is ?
Could sell the 2 pks in a string of 2,3,6,12 pks? Mom &Pops VS Sams Club ?

Sorry for the rant, But you hit a thorn in my thigh!?
Seen what works and what does not !
It got to the point I had to tell mgt to do? , Remember getting a calls multi times from higher mgt @ 11th hour.
But like most Corps, Its the blame game !?
I could tell you stories that would make yur head spin !


LATER! ELF
ELF
 
Why do the big companies that make brats (Johnsonville, looking at you) package them with five brats
Because sausages are standard sizes . Like 4:1 , 5:1 , 6:1 or 8:1 .
That way you know what size link you're buying . That number refers to how many links it takes to make a pound .
So being priced and pre packaged at 1 pound , it takes 5 number 5 (5:1 ) links to make a 1 pound package of Johnsonville bratwurst .
 
Last edited:
make my own brats and vac seal in packages of 6.
My batch size is based on 2 1/2 pounds of grind . If my links are closer to a number 4 , they get vac'd up in 3 link packs if doing a single batch .
20260302_113033.jpg
Larger batches get vac'd at 1 pound . So 4 number 4 links per pack .
Keeps everything pretty close in size .

20211102_151543.jpg
 
I'm surprised the girl from Jonhsonsville didn't recommend that you can buy 6 packs of sausages and 5 packs of buns, and you'll have enough for each. LOL You need another hobby like sausage making..
 
Combination of 4 things:
1 Manufacturing costs per unit. Their bottom line. ( Do they make a decent profit ?)
2 Unit size: What will sell VS what not ? , be very surprised what sells better !? Smaller Vs Larger ?
3 Price point can vary : Depending on what the consumer wants? ( Cheap or High end ?)
4 Corp. decisions which are mandated into the Market, weather they make sense or not !?
I experienced all of the above during the 30 Yrs selling to retail grocery.
Even a huge influx among the 40 mile Shore tourist base, demographics played a huge part.
I had both low end and high end markets in 2 areas, Ironically they had both !

IMO: I would reduced the unit size minimal, make the PKG a 2 PK.
Result: Have a choice to have too much or not enough!? LOL .
Seriously, they price would be lower, also possibly having 2 units sealed separately, as Kielbasa is ?
Could sell the 2 pks in a string of 2,3,6,12 pks? Mom &Pops VS Sams Club ?

Sorry for the rant, But you hit a thorn in my thigh!?
Seen what works and what does not !
It got to the point I had to tell mgt to do? , Remember getting a calls multi times from higher mgt @ 11th hour.
But like most Corps, Its the blame game !?
I could tell you stories that would make yur head spin !


LATER! ELF
ELF
The oracle has spoken! My beloved Copilot AI answered my question yet again:

why aren't packages of hot dogs and packages of hot dog buns not equal in number

Short answer: because two different industries optimized for two different things, and neither wants to change.

Long answer — and this is where it gets fun — the mismatch is intentional, and it’s been locked in for decades.
🍖
Hot dogs are produced in long, continuous emulsified-meat ropes that get cut to length.The machinery naturally divides them into 10‑dog segments because:
  • 10 fits perfectly into standard extrusion lengths
  • 10 stacks neatly for vacuum‑sealing
  • 10 is a psychologically “round” number for consumers
  • 10 hits a price point that feels right
Changing this would require retooling entire factories.
🍞
Bakeries don’t think in “hot dog units.” They think in tray sizes.

Commercial bun trays are designed to hold buns in even rows, and the most stable configuration is:
  • 4 rows × 2 buns = 8 buns or
  • 5 rows × 2 buns = 10 buns (less common because it crowds the dough)
But historically, the 8‑bun tray became the standard because:
  • Dough balls proof more evenly in groups of 8
  • 8 fits perfectly in early industrial ovens
  • 8-pack bags were cheaper to produce
  • Bakeries already sold hamburger buns in 8s, so they reused the packaging format
So the bun industry standardized on 8, and the meat industry standardized on 10, and neither wants to be the one to change.
🧠
This is the part nobody says out loud.

If you buy:
  • 10 hot dogs
  • 8 buns
You’re “short” 2 buns.So next time you buy buns, you’ll have extra buns, which means you’ll need more hot dogs, and the cycle continues.

It’s a subtle form of consumer lock‑in.Not evil — just capitalism being capitalism.
😂
People joke about it.People complain about it.People meme about it.

But nobody actually stops buying either product.

So the mismatch persists because it’s now part of hot‑dog culture.
 
I always seem to have 1 bun that breaks completely in half so I use the 6th one instead. But I truly believe its to keep the price the same but give less. Gatorade did it a few years ago. Changed bottle style and went from 32oz to 28oz but price point was the same.

Seen the same with Ice cream. Use to be 64oz. Then 56oz. Now I see them at 48oz but still same price.
 
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