No disrespect intended to Mr. Clean, but this is one of those questions along the lines of "Which is better, blondes or brunettes?". I suggest you do some research and form your own opinion. There is no "magic method" that will produce the perfect bird. Everyone has their own method, from Dan's dry brine to Danny's no brine, to my injection, cure and brine method. If I have the time, I brine. If not, I've been known to take a bird directly from the package to the smoker. Can I tell a difference? Probably a little, but they're all good. The fun part has been trying several different methods and forming my own opinions. What I'd suggest to you is find a sale and get 3 chickens. Do one straight out of the package, no brine, no rub, just a little salt. The other 2 do one with a dry brine and one with a wet brine. See which one you like.
Oh and by the way, after years of intensive research I can honestly tell you that redheads are far superior to both blondes and brunettes in every way. :)