Lots of opinions on smoke, Heavy, Light, Too much, Too Little ??
I think it is personal preference , I've seen people who loved a heavy, heavy smoke that was way to smokey for me. Different types of meat absorb smoke differently. Take Chicken, Turkey any fowl If absorbs smoke quickly and in my opinion can be over smoked if not careful.
To me I want to taste several things, The meat first and foremost, a nice mild smoke flavor and lastly the seasoning. I do not care for or like Heavy thick smoke. I am a thin Blue Smoke guy regardless of what type wood I use. I would stay away from the heavy White stuff and wait till it settles in to a nice TBS.
I do like more smoke than my wife, so in saying that it's personal preference. Start out mild and add more if you want more. Like Al, I cook on a stick burner so I have smoke the whole time.
The best advice I can give is First "Get to know your Smoker" experiment with types of woods "see which flavors you like best", experiment with seasonings and rubs,and see how much smoke taste best for you.
Gary