Looks good. I first met Chris and Max too on the original BGE forum about 20 years ago. I knew Max had a very special technique for cooking whole turkeys, but did not realize that Chris was selling a Max inspired rub.
There are some Dizzy Pig rubs I have not tried... I think my favorites would include Dizzy Dust, Raging River, and Tsunami Spin. But hands down, DP rubs are some of the freshest and they have very unique flavor profiles.