Just a little bit of experience with it here

When I bought my Santa Maria grill a few years ago from Sunterra Outdoor Products, my sales manager introduced me to the CPB line. They were running a joint promotion with CPB on a few different sampler packs. I ordered two, tried it, and have never looked back. Since then it is the only beef that's hit our dinner table. I do buy beef from Costco for sausage and jerky, but that's it. The line of cattle originated in the Piedmont region of Northern Italy. It has a double musculature structure, which is entirely different than American beef. It makes for leaner, more tender, and much more flavorful meat. The stuff is nothing short of amazing and I honestly don't think I'll ever buy beef from a grocery store again. I keep a very large stock of it on hand in many, many different cuts of steaks, roasts, and ribs.
Another person who I know has tried it and loves the stuff is TN John (
SmokinVOLfan
) He may be willing to chime in with some of his experiences. My CPB sales manager Joe is a member here and goes by the moniker of
CertifiedPiedmontese
I don't know how often he checks in but I did sent him an email asking him to take a look at this thread. If you need any additional info, I also just sent you a PM and you can ask me or I can give you Joe's email address and direct phone number.
Bottom line, this is the very best beef I have ever eaten. Oh...you did ask for advice. Ont thing I'll let you know is that it cooks considerably faster than American beef. Fat has a lot of moisture in it that takes longer to heat up. Being that the CPB has far less fat, it doesn't take as long to reach temp. I did check the link you posted above and it takes you directly to their main site.
Hope this helps,
Robert