There's so many different aspects about this subject, I think a small book could be written.
But bottom line = no one can answer your question. Its all about what you like and you have to find that out for yourself.
TBS has been the standard for as long as I can recall. There's hard science that's identified the different chemicals in smoke and which ones produce the off flavors. Meathead at Amazing Ribs has gone deep into this. As has Franklin in his books.
Charcoal chunk can produce TBS some times, unless it doesn't. And many people love the charcoal/chunk flavor. When I bought my first
WSM in 2002, some Texas A&M fans on a college football mailing list told me I was getting dirty smoke with the Minion Method. Well.................... people are still loving their
WSM's today.
The nuances of diff bbq joints in central Texas have to be taken with a grain of salt. Franklin set the standard and they're all trying to do what he does but yet differentiate themselves. Hell, Franklin's first partner moved to Charleston to open a joint. He said " there's 50 people doing what I'm doing in Austin " . If they're gonna survive, they gotta have their own schtick, whether thats how they run the smoker or what sides they offer. They're in business and that's not what we do in the backyard.
Some guy on Youtube doing experiments and putting on a blindfold to do a taste test and say one is better than the other, hey, that's his personal taste. Its entirely subjective. Even when Harry Soo does that, it must be kept in the perspective that his tastes are aligned with what bbq judges want, not necessarily what he likes.
There's only one sure way to find out, do it for yourself.