My secret is to throw the [EDIT]
point FLAT [/EDIT] out!
Others will be along soon with their schemes for getting the flat to be edible! I am pretty sure that Franklin's in Austin squirts beef tallow (basically - added fat) on their cooked briskets then wraps them in pink butcher paper and holds them at 170-degrees overnight to make the flat edible...
Strangely enough, some folks prefer the flat, but I aint one of them!
Franklin's book is pretty good.