Meathead’s Memphis Dust is the best pork rub I’ve had! It’s a great base to start with. I add jalapeño powder when I want to kick it up a notch.
If I like a recipe that calls for a specific commercial rub, I’ll try to reverse engineer it using the ingredients on the label, forgoing all of the chemical preservative garbage. Controlling salt content and eliminating preservatives are great reasons to make your own rubs. They also make great gifts. Get a nice shaker and fill it full of a homemade rub - who wouldn’t love unwrapping that?!