I know some manufacturers moniter these forums so here goes, Kingsford your new charcoal (for lack of a better word) sucks, You were already the #1 selling charcoal on the market. All you have accomplished is to rip off the consumer by selling less product for the same money. I personally find that it requires almost twice the amount for the same cooking time as the "old" product. But I'm sure you already know that and that is your intention to rip off the consumer. Your "starts faster burns longer" slogan might appeal to the guy who buys a 9 pound bag that lasts him all season but you have lost a vast majority of "die hard" barbecue folks who buy this stuff 10 bags or more at a time several times a year. I myself have purchased my LAST bag of Kingsford charcoal. Thankyou, Jethro, Tucson Arizona. P.S. REMEMBER 'NEW' COKE?