Well guys I just ordered a little over 2 pounds of Kashmiri Red Chili powder. This is a powder that is commonly used to give bright red color to foods mainly in Indian cuisine such as Tandoori Chicken or Lamb. Don't worry it is not a strong or pungent seasoning... unless I get something other than what I believe I am ordering lol. The flavor is known to be very very mild and again is basically for color. I think it is a like a super super mild and bland paprika but produces like 3-4 times the red color of what paprika may produce. I was speaking with my brother and he wants to make some Hot Links out of some venison he has in his deep freezer and I figured I would toss in this chili powder to try and get some extra red color and I would also use it in the water when soaking the casings to dye the casings red as well. I'm trying to get a Texas Style Red Hot Link type of color but going about it in a more natural fashion. I'll also do it for grilling some chicken and stuff like that for color, heck it may even replace paprika in my pork butt seasoning which is mainly there for color and a little more flavor character. I'll report back on this thread once I really start using the stuff I just figured I would start this thread now and then report back as I try things out with it since getting "red color" on food is a topic I have come across when searching this forum. I have yet to see an post where someone was like "check out my awesome red color on my food and I did it by using this... or doing this...". Maybe I can solve some of the mystery Here is the product I ordered, I found it off ebay for a a better price than amazon and it was located with a vendor out of Florida so no waiting forever for the spice to get here Also I did not try any local Indian or Indo/Pak stores to see if they had the powder. I figured ordering online would be a better choice than wandering around a store where I can't count on being able to find products in english or count on much english speaking help Reports and posts of usage and taste to come in the future!