Mystery beer

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chestnutbloom

Smoking Fanatic
Original poster
Feb 4, 2014
328
27
Sarasota, FL

Hello! I found a beer mug with a logo and character that I've never seen.

Can anyone identify this brand of beer? Thank you!

beercheer.gif
 
This character is used by a chain of izakayas (gastropubs) called Shirokiya, part of the Monteroza Co., Ltd.


You can see that the Japanese text matches. (白木屋 is "Shirokiya", which translates to "house of white wood")


Most of the images that I find use have the "M" on the shirt. I think that is in reference to the parent company, Monteroza.

I am not sure about the origin of the character, but I've seen some people jokingly refer to it as "president of Shirokiya".

It looks like it could be a play on the stereotypical Liverpudlian "scouser":


Okay. Enough time googling. Got to do some real work...
 
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