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I run smoke all time and no wrap. TBS will smell more like the wood but white smoke is more of a general smoke smell and almost like a campfire. When I first started I was overdoing it big time. Not mine but my favorite:
IME / IMO your vid is the start of the good cooking range/area. That's where my ole offset starts to cook good. Beyond that much smoke my pit smells and cooks even better when all you can see are heat ripples coming off the stack.