Hopefully, this will turn out better than the first one (which was good, but it wasn't as good as it COULD have been, KWIM?).
I did learn something, though. I tried using the snake method this time and it "did" get going, but the highest temp I could get was 197deg. It appears the charcoal pan on this unit is simply not big enough/deep enough to get enough "mass" (for want of a better word) on one end of the snake to get the temps up high enough...HOWEVER, in "this" smoker, the snake method might be just the ticket for smoking sausages or Canadian bacon (and I'll put it to the test with the CB that'll be ready to smoke by the weekend).
I guess I could cobble together something like a double-wall ring (two rings, inner ring small enough that the gap between it and the outer is 4 - 5" wide, with the overall height of about 8" or so, and fill the gap between the rings with briquettes...THAT might allow me to get enough mass at one end of the snake to get high enough temps.
ANYWAY...I ended up re-arranging the briquettes/coals into a somewhat sloppy-looking minion setup, added a couple of fist-sized chunks of oak, and away we go.
Will post an update when it's done.