Hi Thomas, I had the same thought. I saw the Big Horn XL pellet smoker on sale for $299 and I had a coupon as well from Dick's. I made the purchase and all total my cost was just under $300 with tax. I figured I couldn't go wrong at that price.
In reading reviews on all pellet smokers, it appears a good portion of the complaints are for temp swings or operation errors. Temp swings are usually natural and seldom effect the finished product. Operation errors are usually just a symptom of not reading the instructions or a learning curve through trial and error. So, I jumped all in and got this model.
I love it! I have smoked boneless, skinless chicken and pork butt thus far. Both were great and I had no issues with the grill. I did follow instructions on the cooking and cleaning afterward. There is a short learning curve with the temp and "p" setting. This will come with just some experience. It appears to be very similar to the Pit Boss 820 deluxe model. I would highly recommend this unit for anyone wanting to try a pellet smoker. Understand at this price point, its not going to be top of the line, but it will perform as good as most higher end units and the food quality will be fantastic. Tastes even better knowing the small investment I made on the overall smoker.