Any business owners here who work with their spouse?

[Quiganomics]

How do you do it? Wife and I have been going round and round over merch designs for our business. She handles the accounting, bills, fulfillment, etc., while I handle the product development, sales and marketing, event scheduling, production, and managing our social media. I have a clear view of who our client base is and what sells, she has no clue when it comes to this. However....whenever it's time to design new merch, we go through this every time. The majority of our clientele is middle aged men like myself (business is bbq related) with the sensor of humor of a teenage boy (shocking, right?) so when thinking about designs, I keep that in mind and lean towards punny humor which she thinks is too childish and wants to go the more professional route.

I just spent the last day or so designing our new hats for 2026 and immediately got resistance from her, but being that I am the one dealing with our customers daily and have a deeper understanding I told her it's not open for debate and the new designs are a go.

I can tell she's not happy, but it is what it is. I've been involved in this for going on 3 years now, she got involved in the business within the last year due to growth and me not being able to be a 1 man show anymore, and we have grown quite substantially every year, so I feel what I'm doing must be working.

Just wondering how you keep the peace when business is involved.