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Bride butters under the skin.... Compound butter at that... garlic, onion, and what ever else she throws in it... Then salts the bird all over, inside and out.. using 1% Kosher salt... 22# bird.... 100 grams salt... Salt dries the skin so it is crispy...
I agree with the above, compound butter under the skin. May sound odd but to help crisp the skin I put mayo on it. It works for me and there is no mayo taste after it cooks.
I like the compound butter under he skin. I also rub some on the outside as it goes in, then in the last hour or so I like to paint it with melted butter 2 or 3 times. I find it really helps it to brown evenly.