To me the advantage of the fan is you can have a way of predicting air flow rate (in, say, CFM) vs fan input setting (e.g. voltage). If you also have a mass flow sensor on your gas, you then have a quantitative way to play with mixing gas and O2. Presumably the best combustion mix (as a Chemist would tell you) would also give the best meat flavor, but that depends a bit on the size of your burner vs the size of your smoker, how big the tray is that holds your flavor pellets, chips, etc, and where it sits in relation to the flame, etc., etc.
Most folks would rather just look at the flame...the shape and color, tells you a LOT and experience will teach you the best air/gas mix of flavor, gas economy, etc. But you need to do this in normal (doors closed) operation. So I'd say it's important you can see your flame at any time. This argues against fans and for openings you can look into. (A couple cosmetic mirrors at 45degrees can "turn" the light so you can see it easily and safely.)
But you DO need a control on the gas flow...it's your main temperature control knob...and that requires then some control on the air flow as well. Like DirtSailor, I agree your best air throttle is down low (on inlet) and the exhaust should always be 2-3 times the area of your inlet. And of course your air inlet should be where your gas jets are, since that's where it's needed. So round burners in the center of a smoker with a single (adjustable size) hole in the bottom center works well.
This gets you on your way. Now if you want some automation to this (like set a temperature and walk away for hours) or you want highly-regulated (<20 deg temp swings) you'll need an adjustable fan and gas controller or at least a motorized control on the air damper (inlet throttle). But that's a massive amount of work for only occasional (hobby) smoking and it's probably easier to just get an electric smoker or a pellet burner if that's really important to you.
So watch your flame, temperature, and air inlet and have fun.