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Shrinkflation - V8 juice

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Chris_in_SoCal

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For years I have been buying V8 Original in 5.5 Oz cans. I love them but I have to watch my sodium intake so I have them less often than before. About 6 months ago Walmart stopped selling the small cans so I started getting them in 64 Oz plastic bottles.

I went a few days ago and noticed the bottle had changed. It looked smaller but I wasn't sure about the price. I ended up buying one and when I got home I checked up on it. Yes they went from a 64 Oz bottle to a 46 Oz bottle and are charging the same price $3.74.

2026_v8_shrinkage.jpg
 
For years I have been buying V8 Original in 5.5 Oz cans. I love them but I have to watch my sodium intake so I have them less often than before. About 6 months ago Walmart stopped selling the small cans so I started getting them in 64 Oz plastic bottles.

I went a few days ago and noticed the bottle had changed. It looked smaller but I wasn't sure about the price. I ended up buying one and when I got home I checked up on it. Yes they went from a 64 Oz bottle to a 46 Oz bottle and are charging the same price $3.74.

View attachment 732197
The way it is. Everything is shrinking. Have you tried their low sodium V8? I don't care for it. I'm a Clamato fan myself.
 
Shrinkflation is affecting everything. Charge more and get less.
 
What ticks me off is many recipes are based on the packaging that used to be. Changing a 6oz can of tuna to 5oz should bring a flogging to whoever made that decision! Leave the packaging alone and tell me how much it needs to be price-wise!:emoji_angry:

I keep the 5.5 oz cans of V8 on hand for my gazpacho recipe and the occasional bloody Mary. I used to drink a can of V8 every day (now the bastards are making them 11.5oz...freaking really?) and always stepped on them with hot sauce and Worcestershire, hearkening back to my minor days when my parents would let me make virgin Marys at the bar in our rec room.

Our Walmart still shows the 8 pack of 5.5oz (really, it cant just be 6 freaking ounces?) available as well as both the 64oz and the 46oz available. 46oz is $3.63 here. Dang, now Imma have to have a Bloody Mary today! I stopped drinking the stuff when we went low carb. It's amazing where the carbs hide. We're not as strict on the carbs these days (and the bellies show it), but I just forget about the stuff like V8 because I had to get it out of my mind for low carbing.
 
What ticks me off is many recipes are based on the packaging that used to be. Changing a 6oz can of tuna to 5oz should bring a flogging to whoever made that decision! Leave the packaging alone and tell me how much it needs to be price-wise!:emoji_angry:

I keep the 5.5 oz cans of V8 on hand for my gazpacho recipe and the occasional bloody Mary. I used to drink a can of V8 every day (now the bastards are making them 11.5oz...freaking really?) and always stepped on them with hot sauce and Worcestershire, hearkening back to my minor days when my parents would let me make virgin Marys at the bar in our rec room.

Our Walmart still shows the 8 pack of 5.5oz (really, it cant just be 6 freaking ounces?) available as well as both the 64oz and the 46oz available. 46oz is $3.63 here. Dang, now Imma have to have a Bloody Mary today! I stopped drinking the stuff when we went low carb. It's amazing where the carbs hide. We're not as strict on the carbs these days (and the bellies show it), but I just forget about the stuff like V8 because I had to get it out of my mind for low carbing.
You gave that soap box a work out! And you're absolutely correct. If I had some vodka. I do believe I'd be having a BM now. Though with clamato.
 
46 oz has long been a standard size for V-8 juice.
I rarely bought it because I like the stuff so much I'll always go for the 64 oz if available at the time. Sometimes Kroger would run out and I'd be forced to buy the little bottle every now and then.
Like K-dude, the WallyMarts near me still list both the 46 and 64 oz varieties.
 
Somewhat kinda of along this topic, but not really, but it does speak to liquor. Went down this past Thursday to our little liquor store to get some beer. Got to talking with the fella there and he said the aren't getting the moonshine I've been getting there anymore. Now, I buy it "mostly" for adding to my BBQ sauce whenever I make up a batch. He pointed behind me to said they only have two bottles left. I already 1 and a half bottles at the house, so I bought one of the two on the shelf. Thought that I would be nice to the next person that wanted a bottle of moonshine.

The conversation started because I made a remark about a bottle of pumpkin flavored moonshine the had on the counter. I told him that is a waste of perfectly good moonshine. Seems like a lot of folks like all the different flavors of all the different liquors these days. I grew up with the basics; whiskey, vodka, rum, gin, etc. It is getting harder to find straight liquor than flavored crap.
 
You gave that soap box a work out! And you're absolutely correct. If I had some vodka. I do believe I'd be having a BM now. Though with clamato.
Clamato does make a fine bloody! I used to make them with Beefamato as well but I haven't seen it in some time.
 
Clamato does make a fine bloody! I used to make them with Beefamato as well but I haven't seen it in some time.
They stopped making that sometime ago. I tried a couple recipes to copy it. But it wasn't even close.
 
Thanks guys... that bloody mary was quite tasty! Been too long! OK, so no pics so I know... didn't happen! But I did get the bloody mary kit out!

1000013793.jpg


Vodka in the bottle on the right, tequila in the bottle on the left for bloody Maria. Passed down from great friends ( RIP Wes).

Ryan
 
I've gotten used to it. I don't even look at the prices anymore.
The Pepperidge Farms rye swirl I've gotten for years is smaller. Burger buns are smaller. Things that used to be 16oz are 14oz. I have a recipe I'm getting ready to try that calls for a 16oz can of crushed tomatoes and all I could find at the store was 15oz. It goes on and on and has been happening for years, but it seems to be accelerating and there's nothing anyone can do about it.
 
Somewhat kinda of along this topic, but not really, but it does speak to liquor. Went down this past Thursday to our little liquor store to get some beer. Got to talking with the fella there and he said the aren't getting the moonshine I've been getting there anymore. Now, I buy it "mostly" for adding to my BBQ sauce whenever I make up a batch. He pointed behind me to said they only have two bottles left. I already 1 and a half bottles at the house, so I bought one of the two on the shelf. Thought that I would be nice to the next person that wanted a bottle of moonshine.

The conversation started because I made a remark about a bottle of pumpkin flavored moonshine the had on the counter. I told him that is a waste of perfectly good moonshine. Seems like a lot of folks like all the different flavors of all the different liquors these days. I grew up with the basics; whiskey, vodka, rum, gin, etc. It is getting harder to find straight liquor than flavored crap.
Real men dont drink that flavored crap:emoji_laughing:...no...seriously...
Thanks guys... that bloody mary was quite tasty! Been too long! OK, so no pics so I know... didn't happen! But I did get the bloody mary kit out!

View attachment 732263

Vodka in the bottle on the right, tequila in the bottle on the left for bloody Maria. Passed down from great friends ( RIP Wes).

Ryan
Love the traveling Bloody Mary kit. I DID in fact have my first Bloddy Mary in I dont know how long yesterday. It was delicious...it was all gone in maybe 15 minutes max...like the old Nestle's Quick commercial!
I've gotten used to it. I don't even look at the prices anymore.
The Pepperidge Farms rye swirl I've gotten for years is smaller. Burger buns are smaller. Things that used to be 16oz are 14oz. I have a recipe I'm getting ready to try that calls for a 16oz can of crushed tomatoes and all I could find at the store was 15oz. It goes on and on and has been happening for years, but it seems to be accelerating and there's nothing anyone can do about it.
The only thing we can so is patronize those who haven't shrinkflated wherever possible. I have said for years I would drive 20 minutes out of the way to buy gas from a station that just freaking rounds the price to the penny. I would do it just on principle. We're not even making the penny anymore and every gas station prices to the 9/10 of a cent. Not 4/10, never 7/10...Reading up on it, its amazing how stupid we are. A gas station did that some years back and lost business to the station across the street charging 1/10 of a cent less. I have known people who will drive out of their way to save a couple cents on gas, not even thinking to do the math as to whether the gas they burn to do so, might actually cost them more in the long run, in addition to the time.

Back in the dial-up internet days, my ISP charged $19.95 a month. I half jokingly said to him, "why not just charge a clean $20?" He said he tried that and lost customers to competition charging 19.99. He got them back by charging $19.95....Yep...
 
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