There are probably a thousand nearly identical standard beef rub recipes, and probably a thousand more non-standard ones. Here's my non-standard one:
Garlic powder 3 Tbsp.
Crushed black mustard 2 Tbsp.
Fine ground coffee 2 Tbsp.
Ancho chile powder 2 Tbsp.
Cracked black pepper 2 Tbsp.
Ground rosemary 1.5 Tbsp.
Ginger powder 1 Tbsp.
Onion powder 1 Tbsp.
Chipotle chili powder 1 tsp.
Jamaican allspice 1 tsp.
Garlic powder 3 Tbsp.
Crushed black mustard 2 Tbsp.
Fine ground coffee 2 Tbsp.
Ancho chile powder 2 Tbsp.
Cracked black pepper 2 Tbsp.
Ground rosemary 1.5 Tbsp.
Ginger powder 1 Tbsp.
Onion powder 1 Tbsp.
Chipotle chili powder 1 tsp.
Jamaican allspice 1 tsp.