How to price jerky to sell?

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bubba96

Fire Starter
Original poster
Dec 2, 2013
39
10
saginaw,michigan
I've been smoking jerky since my early teens, and now in my late twenties i've been getting into making jerky sticks. Still practicing and working on the sticks lol. But lately i've been giving jerky to family or friends if I make too much and they like it so much they are willing to buy it. But I don't really know how to price it to sell. I've read things online to add in labor work, marinade, I use a traeger so pellets, and obviously the meat. I tend to use london broil, and here it can be close to $10/pound. I can't seem to find anything online that'll help me find a answer. Any help would be appreciated!
 
If you are using London Broil @ $10 a lbs you are at $20 / lbs cost just for the dehydrated meat assuming a loss of 50%. Add on cost of ingredients , labor and electricity. You are going to find that $38-$40 / lbs is likely a very fair price. The first thing I'd do if you really want to sell is find a beef source less than $10 / lbs.
 
I've been smoking jerky since my early teens, and now in my late twenties i've been getting into making jerky sticks. Still practicing and working on the sticks lol. But lately i've been giving jerky to family or friends if I make too much and they like it so much they are willing to buy it. But I don't really know how to price it to sell. I've read things online to add in labor work, marinade, I use a traeger so pellets, and obviously the meat. I tend to use london broil, and here it can be close to $10/pound. I can't seem to find anything online that'll help me find a answer. Any help would be appreciated!
Go Blue!

Technically London Broil isn't a cut, it's a cooking technique. Do you know what cut you are using?

Try getting eye of round for jerky making...it's cheap and super lean. Perfect for jerky.

Just my opinion.

Brad
 
I have been buying eye of round and selling jerky at work for $5 for 4oz. I can sell as much as I make. Word gets around then you have everyone and their brother wanting some.
I bought digital scales so it's more precise. If you count your time, you probably won't make money, but I do it because I enjoy it.
 
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There is another sticking point if you are making it to sell to more than friends you trust not to sue you. Liability insurance if someone gets sick. Need to meet all local health codes as well.
In addition to the above, I'd recommend an LLC. If anyone gets sick: lose your company vs. your possessions. I'd take the former.
 
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Go Blue!

Technically London Broil isn't a cut, it's a cooking technique. Do you know what cut you are using?

Try getting eye of round for jerky making...it's cheap and super lean. Perfect for jerky.

Just my opinion.

Brad
Every grocery store around here labels top round as 'london broil' - the nice thing about it is that I can often get it on sale for 2.99/lb (up until the great beef shortage of '24 which has prices up across the board)

I feel you - imo picanha is still just plain old sirloin cap. It irks me and for no reason.

OP - As mentioned, selling to homies is one thing, state by state rules differ on you being a food prep/retailer.
 
Every grocery store around here labels top round as 'london broil' - the nice thing about it is that I can often get it on sale for 2.99/lb (up until the great beef shortage of '24 which has prices up across the board)

I feel you - imo picanha is still just plain old sirloin cap. It irks me and for no reason.

OP - As mentioned, selling to homies is one thing, state by state rules differ on you being a food prep/retailer.
I agree, it is annoying when supermarkets use colloquialisms instead of actual cuts. It makes it harder for the casual shopper to get the right cut.... Just my opinion of course.
 
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I've been smoking jerky since my early teens, and now in my late twenties i've been getting into making jerky sticks. Still practicing and working on the sticks lol. But lately i've been giving jerky to family or friends if I make too much and they like it so much they are willing to buy it. But I don't really know how to price it to sell. I've read things online to add in labor work, marinade, I use a traeger so pellets, and obviously the meat. I tend to use london broil, and here it can be close to $10/pound. I can't seem to find anything online that'll help me find a answer. Any help would be appreciated!
Do the math, then sell it to your friends for pennies on the dollar. Make up the difference by charging buckeye fans a huge mark up in price.
 
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I have looked into this, and depending on your marinade, its going to cost more than you may realize.

I would setup a spreadsheet that has your recipte in terms of weights, or have conversions between volumetric and weights.
To do this you may need to weight out tablespoons or teaspoons. If you don't have a scale with sufficient resolution then you'll have to weight larger and apply conversions.
Once your recipte is effectively in terms of grams, go to the supermarket and take photos of the price of ingredients, then convert that to $/l or $/g.

Then apply a conversion factor between purchased weight, to placed weight of meat in the smoker (there will be losses), and then mass loss through evaporation. (2 conersion factors).

From this you should have an estimated dry product weight, to how much weight you effectively used, as well as purchased weight.

From this, you can then determine your direct costs.

Then you can determine your electric or firewood/pellet costs per X kg of placed meat, and also if you plan to prebag it for sale, there will be that cost as well.

This will tell you your minimum selling price to cover the costs before you pay yourself for time spent and risk.

If you have a super basic recipe, then it might not be a huge multiplier, if you have a more complex jerky recipe then you'll find it costs quite a bit.
Then compare that with the selling price of jerky in various places and see if you think you can compete.
If so, then follow up with local laws. Because Jerky isnt technically cooked in some jurisdictions you'll need to send a sample from each batch to start, for bacteria samples. as the results come back good, the frequency of samples will reduce, but should you ever fail you may need to start back at every batch.
Everywhere is different. Assuming you are in North America you may be less strict than that, but nevertheless worth checking.
 
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Match it with the price of gold. I rarely buy any small batch jerky...or nearly anything like small batch pickles because of this. I have always been a fan of jerky and made it myself for years but if I can buy a quality steak for the price of jerky...why would I choose the dry chewy one?
 
Since I make and sell snack sticks to the guys at work... Well... I don't actually sell it to them... For a $10 donation towards my vacation they will get a free pack of snack sticks... So the guys at work ask me too make (and sell) them some jerky... I tell them there is no way I can compete with store bought prices... One of them just brought a 1lb bag in and I asked him how much he paid for it... He didn't remember exactly but said some where's around $20 ... I can't do it for that price...
 
Match it with the price of gold. I rarely buy any small batch jerky...or nearly anything like small batch pickles because of this. I have always been a fan of jerky and made it myself for years but if I can buy a quality steak for the price of jerky...why would I choose the dry chewy one?
Sometimes you don't always want steak. Variety is the spice of life

Not everyone is willing to make it themselves. The question is how much are they willing to pay.
 
Since I make and sell snack sticks to the guys at work... Well... I don't actually sell it to them... For a $10 donation towards my vacation they will get a free pack of snack sticks... So the guys at work ask me too make (and sell) them some jerky... I tell them there is no way I can compete with store bought prices... One of them just brought a 1lb bag in and I asked him how much he paid for it... He didn't remember exactly but said some where's around $20 ... I can't do it for that price...
Yup. Very tough to compete with the industrial guys. The cost they pay for meat and spices at their scale will be far less.

But same as you, when I would make batches I would sell/they cover my cost. It was definitely a lot more than $20/lb, but they were really happy with the taste and quality and preferred it over the store bought versions.
 
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