this is my first time smoking a brisket on an electric smoker. I will smoke it at 225. I usually cook brisket a little hotter (250), but 225 is fine. How long per pound? A rule of thumb is 1.5-2 hours per raw pound. Only an estimate, though...its best to cook to a tenderness and internal temperature rather than a time. What is best rub should it have brown sugar in it. For beef I like it simple. I use either SPOG or Montreal Steak Seasoning, and no sugar (that's just a personal preference) What is best chips? Hickory cherry apple. Again its mostly about personal preference, but the woods you mention are all great for beef. Should I use dry smoke or a little water. I've never put water in my electric smoker, but some do. I have read where just 50/50 coarse salt and pepper. Not a bad plan...most folks keep beef seasonings simple to allow the flavor of the beef to shine. Any suggestions for making burnt ends. I chunk them up, cover in a little of our favorite BBQ sauce, then foil wrap and save for a tasty leftover treat. This Wolverine would appreciate any help from a Longhorn or Aggie. No Buckeyes need reply