i emailed kingsford w/ my displeasure in them sponsoring this crap of a show.
This is what i got back. GREAT SPIN!
Thank you for contacting us. Our basic guideline in buying commercial time is to select only those programming periods that are consistent with our reputation as a manufacturer of quality products. To ensure that we meet this objective, we prescreen all shows before placing our advertising messages around them. We select only those program periods which we feel offer the proper environment for our commercials. Acceptable programming periods would not include shows designed to exploit race, religion or national origin, or shows that rely on unnecessary sex or violence to support their story line. Our commercials will be aired around programs carrying a "parental discretion" advisory only when they do not exploit violence, sex or prejudice. Even while operating within these guidelines, however, we know our selection of programs will not always meet with every viewer's approval. Occasionally, questions of personal taste will arise, and some individuals may be offended by particular programming periods we have selected. Still, we do attempt to avoid placing our commercials around programs that will be offensive to substantial segments of the viewing audience. We and many other companies are trying to purchase advertising time in a responsible way, and we have expressed our views to the networks. Even so, we believe the best force for change is the television audience. For this reason, we urge viewers to let the networks know about their concerns and not to watch programs they find objectionable. Again, thank you for contacting us