Welcome FrJeff!
If you stick around here long enough, you'll notice that the Brinkmanns tend to be kind of starter smokers. There are MANY posts referring to mods, tricks and tips made to these inexpensive smokers to try and get them to come close to the set and forget performance of the
WSM. The Brinkmann is kind of the VW bug of the smoker world. Just about everyone's had one, and has a funny story about it. It's a decent smoker that everyone can afford. It's not pretty or sexy, but it gets the job done. Mostly. That being said, aside from a few masochistic Luddite types who actually enjoy the frustration and endless mods and tinkering required to get and keep the thing running the way they want, there are comparatively few who actually target the Brinkmann (or the VW Bug for that matter) as THE ONE. It's more of a right of passage.
You'll also notice the hundreds of posts extolling the virtues of the
WSM, as well as the UDS. These things seem to get the job done, day in day out, and people love them. I myself had neither the finances nor space for the
WSM or the UDS, so I built a "Mini
WSM". $60 and I have a smoker that is lightyears ahead of the Brinkmann, but still small enough to store in my apartment.
So, to sum up, there are alternatives to the Brinkmann in the same ballpark pricewise that will give you similar performance. As for "Paying for the Weber name", yes, to a certain extent you are paying a premium for the Weber smoker. Why? Because it's a MUCH better smoker. If I had the money and the space, I'd have a 22.5" WSM and be very happy about it.