We have a chain here called Fiesta that advertises meats that are misnomers. I know somewhere there's USDA regulations regarding the proper naming of meat cuts, just can't seem to find it. Here's a good example in this past week's ad... "Ranch Steak" - tell me what cut this is, what subprimal it comes from, what primal it comes from? Is it forequarter or hindquarter? It could be buffalo enchilada snakebite meat as far as anyone can tell! How do chains get away with these things? I've seen them call a short cut arm chuck roast a Crown Roast, a blade chuck steak a 7 steak (because the bladebone resembles a 7, but doesn't describe what part of the steer it's from, although in this ad it does say from the Chuck, but normally they don't describe it to that detail!), etc. It misleads the public into thinking a particular cut is something other than described... and, as you can tell, it's aimed at the Hispanic community who's English skills aren't as good and they are being deceived!
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3/30/09 at 12:17am