Velveeta huh? Probably nearly as maligned as American cheese slices or Cheez Whiz?
Cleverly designed, like many Campbell's Soups, on the assumption that the American housewife was too lazy, too stupid, or too busy to make things from scratch.
Guess those guys were totally wrong? None of those products had any success, did they?
In defense of Velveeta? In the 50's there was always a box of that in the house. Does anyone remember the older wood boxes that made great drawers in a homemade drawer cabinet for small shop parts? A bunch of wood Velveeta boxes, a couple of old wood apple crates, along with a little redneck ingenuity, and you had a parts cabinet!
Besides that, I admit to liking the stuff!
Now I see it in stores and I get sticker shock. How did my parents ever raise a family and still afford Velveeta?
Good luck and good smoking.