I am a cheese fanatic...never had one I didn't like.. But when I want a burger or a sandwich, there is nothing better than processed American cheese...love it in omelets too. My friends all kill me for ordering a sliced steak sandwich at our local pub and asking for American instead of the fancy ass cheddar it comes with. And velveeta is the fakest of all but in my opinion the best...melts beautifully.
The only cheese I've never liked was muenster and whatever was used on a pizza I only had a bite of two while I was in Sicily many years back. As far as American cheese goes I guess I've become a bit of a snob. I'll only buy Kraft Deluxe at the store but not picky when eating out. Trying to figure out a way to smoke that Kraft Deluxe but not so sure the smoke will penetrate the individual plastic wraps...lol