Got a few blocks as gifts. WOW. Expected some competition... I can barely tell if store bought is smoked. The smoke is VERY subtle. Definitely happy I switched to dust and the results are so much closer to store bought. Pellets were WAY too strong. All this being said, I think I've got a better understanding of what to achieve. You definitely want the cheese aroma and flavor to remain prominent but you just want to pickup some smoke overtones on the background.