- 24 Posts. Joined 9/2011
- Points: 10
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Looks like you have done your homework and have a good idea of both processes.
Early in your post you said that the producer you want to emulate makes a superior product. Super product to me means higher price point, higher price point means less product. You need to decide on your market and how you will attack it. Do you want to concentrate on high quality, even if it is 90% marketing or do you want to compete in a larger market, lower price point?
I think you need to decide on the niche you want to fill, where you think you can be successful. Remember marketing and getting customers to try your product then continuing to live up to their expectations is what builds a business.
What Al & Al Said +
Your competitor most likely has a smoker that's NSF Approved, and there are regulations that must be followed to sell food commercially. If you try to sell thru local stores, they will want to be sure your product is safe.