This is a very subjective topic, but a discussion worth having.
The VAST majority of people grill; they don't smoke. Grilling has become synonymous with BBQ in some parts of the country (here out West), where BBQ in other parts of the country means only smoked or both smoked and grilled meat.
There are a LOT of people who cannot grill or smoke due to restrictions in their apartments or HOAs. Anything they eat that tastes like it was made in the same zip code as burning wood tastes like heaven to them. California is full of places like that. Dry or not, as long as there is sauce on the table, even the hint of hickory or oak taste on the meat sends people into taste bud ecstasy.
The places my wife and I used to frequent for BBQ, even the true stuff, just doesn't work for us any more once I started smoking. Now, if we go back there at all, we only get their leftovers; anything chopped/pulled and sauced. We've given up on getting juicy beef, pork, or chicken at those places. I serve that at home.
The good thing is serving friends and family, then hearing "This is the best (insert meat here) I've ever eaten." I never get tired of hearing that.
Edit: I just realized that NONE of my neighbors grill or smoke any longer. I live in a tract home, and due to the size and location of our lot, our backyard touches boundaries with four, almost five, neighbors. The neighbors who used to grill or smoke have moved. All the new neighbors have been there less than two years. The new neighbors, all millennial types, do not even grill! And one neighbor even has an outdoor kitchen with a gas grill. I don't get it.