If it is OC, you can certainly justify it on the back end. Just look across this forum at all the "redneck riggings" that have to be done on Char Broil just to make them marginally functional. None of that happens with the OC. When something comes out of the box, it should work, shouldn't it? I can't tell you the numbers of people here who sacrifice quality on the back end for the sake of a "sale" on the front end and end up spending more and more money, more and more time, and more and more frustration on a brand new "deal". Would you rather have a company willing to stand behind a product with a lifetime warranty vs. a one or two year warranty? That speaks volumes to me: if the manufacturer doesn't believe in its product, why in the world would I??
That said, I have a good friend who reps CB. He does very well for himself, as he knows the limited lifespan on the products keep folks buying his goodies over and over and over again. He knows they can't see the forest for the trees, and the sheeple aren't wiling to pay for longevity. It's no different with a Weber gasser--buy quality, buy once. Buy "sales", buy again. And again. And again.