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The best way to eliminate an ingredient is to make your own rub.
There are numerous recipes available here and on-line that are very easy to make with standard ingredients you will find in your cupboards. Just simply omit the salt and maybe add a little extra garlic powder or onion powder to compensate and you should be good to go.
I would say 99.9% of companies that make anything blended,bulk it up with salt.(to make big profits)
Mrs. Dash and a couple others make stuff with no salt.
Probably easier to make your own!
As others have said just use any rub recipe and leave out the salt. Stores do have a thing called no salt and i have used it but i can not see any difference then just leaving it out. I am sure there are alot of folks here that are suppose to leave off salt on there foods and i would think it would be nice to see a no salt section here. But it is sure good reading to find recipes without salt.