Looks pretty good, my 2c as a complete novice:
The font up top is a bit hard to read, I'd think you want that to be instantly understood, rather than having to take that second glance at the letters.
Kill the pig. Disney artists figured out a while back that putting eyebrows on animals makes them instantly humanized, it's like a subliminal thing. I suspect you could achieve the same humorous effect with X X for eyes, and like someone said put an apple in it's mouth, or hang his tongue out for fun. Keeps the chil'ren happy and keeps the mens hungry.
That seal/crest seemed strange and out of place at first but looking at it again I'd say that's probably because its the only thing that is colored in. So is the whole middle drawing going to be colored in to match that crest? If so that will look good.
Oh and if you want to send me some meat I'll give my opinion on that too.