The rub recipe can be found in The BBQ Bible by Stephen Raichlen. http://www.barbecuebible.com/
I slightly changed it but based on the KCBS rub. I have used it on chicken, pork and beef and its great on all. It's in the:
Barbecue! Bibleâ„¢ Sauces, Rubs, and Marinades, Bastes, Butters & Glazes book, but I have seen it in other books by Raichlen. I cooked a 10 lb brisket at the same time as the ribs but I haven't posted a picture of it yet. The brisket will be gone by the time the picture hits the forum. Anyway both the ribs and the brisket had the same rub on them. The only difference is that I also injected a mixture of rub and cider vinegar into the brisket.