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1/4 cup paprika
1 tablespoon onion powder
1/2 cup brown sugar
1 tablespoon black pepper
1 tablespoon kosher salt
1 tablespoon garlic powder
1/4 teaspoon chili powder
The small amount of chili powder doesn't make it spicy enough to worry about, and it gives just a dab of that cayenne flavor, without the heat. It's a sweet tasting rub, try it if you like.