Just made up my rub for tonights smoke but before I apply it I want to know if I have over-coffeed it. I asked a friend what they can smell the most of in the rub, without knowing any of the ingredients I used and her first answer was "coffee?". So now I'm a bit concerned! Apologies to all Americans - the recipe is in grams.
100g flaked sea salt
80g black pepper, cracked
50g dark brown sugar
40g fine ground espresso medium roast coffee
30g hot smoked paprika
30g kashmiri chilli powder (mild, but full of flavour)
20g garlic granules
20g onion powder
15g mustard powder
The coffee I used was the Italian brand illy, and is medium roast, fine ground espresso coffee.