Heck yeah! I decided this year was the year I was *really* going to learn how to BBQ so I needed to eliminate some variables. I used to make a rub from scratch but it was different every time. I researched on some bbq sites what people thought was the best commercial rub and came up with Head Country. Until I master just about every other aspect of BBQ, I am not going to mess with the rub - going to use Head Country. It tastes awesome on everything.