I say hams and turkeys, double the price, the turkey is 10.00 charge 20.00 its easy to keep up with that way, no calculator needed.
If they want specials like cure, brine, injection Have a set adder to the price. maybe 10 to inject 10 to brine and 15 to cure.
Thats the friends and family price.
That is sizably cheaper than a custom meat shop. Check out the prices at smithfieldmarketplace <= since I can't link it, for smoked city hams and standard smoked turkeys. Thats what you can buy 'em for, so what would you pay for a guaranteed delicious juicy turkey /ham from a local smoker? You shouldn't make enough to put a kid thru school, but you should be able to buy his books!
Its more about building a clientel, making friends and getting the word around. Its the good return business you want so you can send out holiday cards next year. Amyone owning a brick smoker obviously doesn't need the experience any more.
Thats my opinion.... ya know what free advise is worth.
BTW you realize picking up that day hot so they can serve it, sort of ruins your Thanksgiving day cause there is always that one,car broke down, lost directions, wife got sick, had a flat tire, etc etc etc.