Not knowing what "the SB" is, I'm not really sure I can help, but Eastern Carolina BBQ is usually fairly lightly rubbed, smoked directly over Hickory coals, chopped and finished with a light vinegar sauce. Of course that all depends on who you ask. The sauce is basically 2 parts cider vinegar, 1 part apple cider then flavored with salt, pepper and red pepper flakes. Or, there are about 10 bazillion variations thereof. You can pretty much call anything you want whatever you want. The "styles" of BBQ have become so convoluted over the years that it's almost not worth trying to get the "genuine article". I've never been to Wilbur's, but I can almost guarantee there is another place within 5 miles also claiming to serve "Genuine Eastern NC BBQ" and making something completely different. The great thing about BBQ is the fact that it was born out of necessity and what was on hand at the time. People got by with what they had, and tried to make it taste good. My suggestion to you would be to invent "Hampton style BBQ". Make it your own, the way YOU want it to be.
Oh, are you referring to the Super Bowl? Why didn't you just say that?