To rub or not rub a turkey for smoking

So what is your opinion? Do you apply rub to your turkey before smoking it (post brining), or not?

In the past I have used rub, but I just noticed that I'm running low. I was hoping your input would help me decide whether to smoke them as is, or run out and get ingredients tonight after work to make more rub. Just want to be prepared for my early morning smoking tomorrow.

Thanks and happy Thanksgiving!