I use this for all, Pork Ribs, Brisket and Chicken ..I am not a big fan of beef ribs
My dry rub - 1/2 cup paprika, 1/2 cup garlic powder, 1 Tbspn cumin, 1 Tblspn Salt, 1 Tblspn pepper, 1 Tbspn ground mustard, 3 teaspn cheyene pepper, 1 Tblspn ground ginger, 1 Cup white sugar, 2 Cup brown sugar. This dry rub will last you for a few BBQ's. I buy large plastic screw on lid containers on ebay to store the dry rub. I have been doing this for several years and experimented alot.