I see erain just posted some awesome short rib que view! Funny, because I thought of posting this question last night... I bought some short ribs from Cub Foods about a month ago. Although I kind of half-ass ruined them with my rub I could tell that they would be instantly near the top of my list of favorites! Here's where I went wrong, I took whole peppercorns and Kosher salt and threw it into the coffee grinder, then added garlic salt, onion powder and Paprika. WAAaayy to much pepper - totally killed the natural taste of the meat. Damn...but they were soooo tender. Anywhoo - my question is simple, what do you all like for a beef rub? I know I'll cut way down on the pepper this time...not sure why I made such a newbie-type mistake, except for that I was in a hurry and didn't measure. I just renewed my Sam's membership. They have awesome looking beef short ribs - compared to Cub's, which until then was the best I could find. What do you like for beef rub? Just curious and thought I'd start a discussion.