I'm a Memphis guy and like Corky's dry ribs. I've used their store bought rub and was not impressed. I went out and made my own (more like tweaked a recipe I found) and it tasted more like Corky's than the Corky's rub at the store. Here is what I did: 3 tablespoon paprika 2 teaspoon red pepper flakes 1 teaspoon mustard powder 3 teaspoon kosher salt 2 teaspoon black pepper 2 teaspoon stevia (use brown sugar if you prefer) 1 teaspoon season salt 1 teaspoon garlic powder 1 teaspoon onion powder 1 teaspoon dried oregano 1 teaspoon cumin I used the rub on beef ribs to try something new. They seemed a little skimpy on the meat, but they tasted great. Because I know "if there is no picture it didn't happen," here is the Q-view. Not the best pic but it's all I had. Any advice on beef ribs (smoking, selecting, etc..) is appreciated.